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    藏在ATM機里的蛋糕

    更新時間: 2017-03-07 閱讀:

      如果有一天當人們將銀行卡插進ATM里,出來的不是錢卻是蛋糕的話,人們會不會以為自己在做夢?這樣特別的ATM機不是夢境,就存在于美國紐約州的街頭,它吐出的蛋糕與正常蛋糕店里的蛋糕美味不相上下。

      威廉畢業于紐約州立大學,畢業后按部就班的上班生活,如死水一般平靜,無驚喜無波瀾,三年下來,向往自由的他厭倦了這種生活。威廉姆斯鐘情于蛋糕,擁有自己的蛋糕店更是他從小到大一直以來的夢想。去年年初,他果斷辭職,在父母和朋友的幫助下,威廉姆斯購置了專業的蛋糕烘焙機器,并聘請了糕點師,很快,他的蛋糕店順利開業了。然而,在紐約州,像威廉姆斯的這種沒有什么特色的蛋糕店比比皆是,加上他剛當上老板,沒有什么經驗,自然門可羅雀。日子一天天地流走,看著業績一直這樣不溫不火,威廉姆斯的心情很煩躁。每個月,他還要支付高昂的房租費和員工工資,加上采購原料的費用,這些壓得他透不過氣來。一天,威廉姆斯跟著朋友史密斯去銀行,在ATM機旁,史密斯說:“要是能像取錢一樣,想要什么就能在ATM機里取什么,那該多好呀。”說者無心,聽者有意。史密斯的這話讓威廉姆斯靈光一現,要是在ATM機里賣蛋糕,一定很吸引人的眼球。當威廉姆斯把這個創意說給史密斯聽后,史密斯雖然覺得有些不可思議,但還是很支持他。當威廉姆斯的父母和其他朋友得知他的這一想法后,都極力反對他的這一瘋狂舉動。開蛋糕店已經虧損很多了,現在又要折騰能賣蛋糕的ATM機,這不是雪上加霜嗎?現在還沒有這種ATM機,要定制生產不是需要更大的投資嗎?再虧損怎么辦?威廉姆斯相信這種特殊的ATM機一定能受到歡迎,他說:“如果你不去嘗試一下,又怎么能知道一定不會成功?不選擇就是一種選擇,我不想留下遺憾。”威廉姆斯申請了貸款,并跟ATM機的生產廠家定制了一臺能賣蛋糕的ATM機。2013年9月的一天,一臺不能提款的但能24小時提供杯子蛋糕服務的ATM機,被威廉姆斯安放在了紐約曼哈頓的街頭。在這臺ATM機上同樣是將提款卡放進去,但熒幕上顯示的卻是“您要哪種口味”。很快,這種能提供巧克力、香草、檸檬、椰子、紅絲絨等五種口味杯子蛋糕的ATM機得到了當地市民的無比歡迎。不過,這種ATM機一次最多可以放入760個杯子蛋糕,所以一位客人限購4個杯子蛋糕。

      看著自己的獨特創意得到大家的認可,威廉姆斯又定制了多臺這樣的ATM機放在紐約的街頭。如今,杯子蛋糕已經在紐約形成一種時尚的購買習慣,威廉姆斯的獨特創意和大膽嘗試,不僅讓他取得了事業上的成功,也為他帶來了滾滾財富

      生活里處處蘊藏著機遇,人生的轉變有時只是一個創意那么簡單,成功者,只屬于那些善于發現和敢于嘗試的人。

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